If you are planning to bring your business online and explore the possibilities, Instagram is an absolute must. Using Instagram for work does not mean you have to put up a bank and have a lot of money to pay for pictures taken with gusto. There are many ways you can use Instagram for business, make yourself visible and improve your customers’ experience.
Instagram is a very popular and rapidly growing photo sharing community. Today it has more than 100 million active users and being on Instagram can not only increase the exposure of your business, but also increase brand recognition and create demand for your products and services. This is why many companies today, big and small, are insisting on a presence on Instagram to engage consumers and make their brands visible.
Here are some tips and tricks that companies can do for WOW about followers on Instagram.
1. Show your products
One way to use Instagram for companies is to promote the purchase of mobile showcases. Use your Instagram profile to show a visually appealing collection of your products. You could create a buzz by clicking photos of a new product range or building engagement by zooming in on a product and asking the followers to guess what it is. While the photos can attract users, it is the conversations that involve them. If you have a service-oriented activity, show the equipment and supplies that are an integral part of the services you offer. For example, if you’re a photographer, show off your fantastic new lenses or if you’re a personal trainer, show off your gym equipment.
2. Involve employees in the limelight
When you present your employees to your followers, humanize your business and add a more personal touch. Put the spotlight on a specific employee from time to time and use the caption space to talk about that employee. If you make this a bargain in progress, by regularly adding staff from different departments within your company, this will help you to give your business a human face.
3.Connect To Social Networks to expand the public
A great way to use Instagram for businesses is to connect your profile to other social networks and use hashtags that are relevant to your brand (#brandname) so people can easily find your account.
4. Show the skills of your products
Show your followers new ways or ways to use your products on Instagram. This helps increase the demand for your products. Invite user-generated content to engage your followers. Ask him to publish images that show creative ways to use your products. Service-oriented companies can highlight the impact of their work with previous and subsequent shots. This theory is true especially for areas such as interior design, makeup, landscaping, fitness or auto-body.
5. Manage users directly
You can interact with your followers directly in many ways, such as organizing meetings on Instagram, asking questions in the caption and responding to comments.
6. Keep the suspense
Keeping a user’s interest alive is a vital part of using Instagram for businesses. Allow your loyal followers to know the launch of a product, a new event or a service before anyone else. Build anticipations for things like new stores, offices or new releases with the use of puzzle photos. You can make your Instagram followers feel really special with these exclusive previews and they’ll keep them coming back for more.
7.Show Behind-the-Scenes Stuff
People have a natural curiosity about where things come from. You can use your Instagram to show instant photos through the production process, from planning to delivery.
Amaya Dixit – I’m a social media marketer and content writer for Infinista Concepts. I love traveling and writing about different things, boring things like medical blogs! Amaya Dixit